Back Market is on a mission to make refurbished tech the new norm. To achieve this, we use data to better understand our customers, improve their experience, and make smarter product and business decisions.

Within the Data Division, the Customer Experience Analytics team supports teams working across the customer journey, CRM, and Services. We help the business understand customer behaviors, identify opportunities to improve the experience, and measure the impact of new initiatives.

As a Customer Journey & App Analytics Apprentice, you will primarily support the Customer Journey and App Analytics scope. You will work closely with Product, Tech, UX, and Business teams to analyze customer behavior, support experimentation, and turn data into actionable insights.

This apprenticeship is a great opportunity for a curious, structured, and business-oriented student who wants to develop strong skills in product analytics, experimentation, customer journey analysis, and mobile app analytics.

YOUR MISSION (IF YOU ACCEPT IT): 🥇

Support the analysis of customer journeys across Back Market’s website and mobile applications, from discovery and purchase to delivery, return, and after-sales service

Contribute to the preparation, analysis, and monitoring of Customer Journey experiments, including A/B tests and other experimentation initiatives

Help formulate analytical hypotheses, define success metrics, analyze experiment results, and identify actionable recommendations

Investigate customer behavior across different touchpoints, segments, markets, and devices

Support the analysis of mobile app usage, including engagement, conversion, and retention metrics

Explore app analytics data to identify opportunities for improving the customer experience and app performance

Build and maintain recurring dashboards, reports, and analyses for key stakeholders

Customer Journey & App Analytics Apprentice

Responsibilities

Qualification

Required

Benefits

Company

Backmarket

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