The Digital Marketing Specialist will play a vital role within The Advocates’ in-house marketing team, collaborating on all aspects of the firm’s online marketing efforts. The role’s focus will be on building and optimizing paid campaigns to drive leads and increase brand awareness as well as coordinating with the creative team on the publication of new social and web content.

The ideal candidate will have experience with Google Ads, Meta Ads, and Wordpress, along with a strong understanding of Google Analytics and relevant campaign performance metrics.

The Digital Marketing Specialist will report directly to the Director of Marketing.

Manage and create digital campaigns to drive inbound inquiries from prospective clients

Coordinate with the creative team to publish and promote new content for the website as well as social media

Report on campaign performance, with an emphasis on acquisition costs

Maintain focus on trends related to both the legal industry and search marketing

Oversee website updates, A/B testing, landing page optimization, and content enhancements to drive lead generation

Implement SEO strategies to improve search engine rankings and organic traffic

Digital Marketing Specialist

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Advocateslawcareers

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