Aiwyn Product & Customer Marketing Manager at Aiwyn owning product launches, messaging, enablement, and customer marketing. Translates customer and product insights into compelling stories that drive sales and product adoption.
Responsibilities
Our customers have the best stories in accounting, and we need someone to tell them. We're looking for a Product and Customer Marketing Manager who owns our story end to end: how we launch, how we sell, and how our customers talk about us; from launch messaging to the customer proof that wins deals. Aiwyn is the platform accounting firms run on for payments, practice management, client experience, and tax, and we work with the majority of the Top 500 firms in the country. You'll turn what our customers and product teams know into messaging, launches, and proof that helps sales win and helps firms get more from Aiwyn.
You'll partner daily with the growth marketing manager, sales, and product: you find the story and sharpen the message, and they take it to market at scale.
You'll own product launches, messaging, enablement, and customer marketing across our four products. A week in the life might include:
Tiering an upcoming release and writing the launch brief that Product, Sales, CS, and Marketing all work from
Interviewing a firm's leadership team about what changed after going live, and pulling out the proof points for a case study
Building a message map for a new feature and testing it with the sales team
Running an enablement session on a launch, then updating the pitch deck and one-pagers
Refreshing competitive battlecards after a deal review
Managing our customer reference program so sales always has the right firm to call
Drafting a launch press release or an award submission
Ghostwriting a LinkedIn post or byline for one of our executives
Bringing what you hear from customers back to Product so it shows up on the roadmap
Qualification
Strong writing is essentialExperience with HubSpotStartup experience preferred
Required
Customer marketing is part of who you are. You know how to find a great story, earn a customer's trust to tell it, and turn it into proof sales uses every week.
Strong writing is essential. You'll write message maps, launch briefs, enablement content, press releases, and executive posts, and each one needs its own voice.
4 plus years of product and/or customer marketing experience in B2B SaaS
A track record of owning product launches end-to-end, including tiering, messaging, and sales enablement
Customer marketing experience with case studies, references, advocacy, or customer advisory programs
Experience marketing to back-office buyers such as finance, operations, or accounting (accounting or professional services experience is a strong plus)
Writing and storytelling samples you're proud to share
Experience building competitive intelligence and battlecards
Comfort presenting to sales teams and customers
AI tools are part of how you work every day, and you can walk us through your workflow
