Aiwyn Growth Marketing Manager at Aiwyn to own the pipeline for a B2B SaaS platform serving accounting firms. Responsible for building awareness, running campaigns across multiple channels, and measuring impact from first touch to closed deal.
Responsibilities
We're looking for a Growth Marketing Manager to own the pipeline for our B2B SaaS platform serving accounting firms. You'll build awareness, turn it into qualified meetings, and sharpen every stage of the funnel from first touch to closed deal. You'll work side by side with our product and customer marketing manager: they own launch messaging and surface our best customer stories, and you turn those stories into campaigns that fill the pipeline across channels. Our customers' success is our success, and this role exists to tell that story well — then measure what it moves. If you think strategically about growth and love to build and ship, this is your role.
You'll own our demand engine from campaign plan to pipeline report, across webinars, email and nurture, paid and third-party media, social, web and SEO, events, and ABM. A week in the life might include:
Turning customer stories from our product and customer marketing manager into case studies, newsletter features, and rounds of social posts
Running our monthly webinar program, from promotion and registration pages to dry runs and on-demand follow-up
Driving registrations, awareness, and follow-up for our events, in partnership with our events marketing manager
Repurposing every webinar and event into a full set of assets (blog recap, video cuts, social posts, and a sales one-pager)
Building nurture tracks and campaigns in HubSpot, and tightening the handoff to sales
Launching ABM plays in Influ2 against our target account list
Placing paid and third-party media that drives registrations for webinars and gated assets, then moving budget toward what converts
Scheduling Aiwyn's social content to highlight customer voices, product updates, and thought leadership
Writing launch landing page copy from the launch brief
Supporting the alliance and association function alongside the director of marketing and events marketing
Qualification
Strong writing is essentialStartup experience is a strong plus4+ years of growthExperience with common marketing toolsStrong analytical skills
Required
Strong writing is essential. You'll craft email sequences, customer newsletters, landing page copy, case studies, and campaign messaging that lands with back-office buyers. You know which moment in a customer story makes a buyer lean in, and you have the creativity to bring that moment to life across channels. You believe the best products and the best marketing are built alongside customers.
Startup experience is a strong plus. You'll test quickly, iterate on results, and stay two steps ahead of what's coming next.
4+ years of growth, demand generation, or integrated marketing experience in B2B SaaS with demonstrated content creation skills
Proven ability to create compelling customer stories, blog posts, guides, case studies, newsletters, email campaigns, or similar content
Experience marketing to back-office buyers such as finance, operations, legal, or procurement
Experience with common marketing tools: HubSpot, Salesforce, Google Analytics, WordPress, LinkedIn Ads, and Canva (ABM platforms like Influ2 are a plus)
Experience running a webinar or event program that produced pipeline
Hands-on experience with paid and third-party media tied to a clear conversion goal preferred
Strong analytical skills, with the ability to report on pipeline, conversion, and campaign ROI
Understanding of the full funnel from awareness to opportunity creation
Excellent project management and cross-functional collaboration skills
AI tools are part of how you work every day, and you can walk us through your workflow
