Leland The Content and Creative Lead at Leland builds and leads the content engine, setting strategy and managing editorial across multiple channels. This role also leads brand and creative efforts, including campaign concepts and visual identity.
Responsibilities
We're hiring our first Content & Creative Lead to build the content engine at Leland. We're sitting on a huge amount of great material, including expert coaches, livestreams, courses, and customer stories, and far too little of it reaches the people who'd benefit from it. You'll set the strategy and calendar across blog, editorial, webinars, social, and research, and you'll own how Leland looks and sounds everywhere, from campaign concepts down to the visuals in an ad. You'll start hands-on and build a team, beginning with a Social Media Manager who reports to you. Over time this role grows could grow into leading all of content at Leland as we turn it into a real media brand. If you're a sharp writer and storyteller with a designer's eye and want to build something from scratch, we'd love to chat with you!
Build the content engine
Set content strategy and own the editorial calendar across blog, newsletters, webinars and livestreams, whitepapers, and social
Put the processes, tools, and AI workflows in place so we publish consistently without relying on heroics
Build with search in mind, both traditional SEO and AI search, so Leland shows up and gets cited when people look for answers we're qualified to give
Measure what's working (traffic, engagement, and influence on pipeline and bookings) and double down on it
Work closely with the rest of the marketing and design team on web visuals, positioning, messaging and overall website structure
Put Leland's point of view into the world
Champion original research and reports on admissions, careers, and AI at work, drawing on our data, coaches' expertise and other Leland points of view
Turn coaches, customers, and our own team into content through interviews, case studies, and LinkedIn employee advocacy
Build relationships with journalists, podcasts, and newsletters, and pitch stories that get Leland into the conversation
Lead brand and creative
Qualification
5+ years in contentAI-nativeOrganized and systems-mindedBonusLeland is an equal opportunity employerWork in a collaborative
Required
5+ years in content, brand, or creative, including time building a content program at a startup or high-growth company (consumer, B2B SaaS, or ideally both)
An excellent writer and editor with strong opinions about what good looks like
Real design sense and hands-on skills in tools like Figma, Canva, Claude Design and more; you can make a strong visual yourself, not just brief one
A portfolio that shows both editorial and creative work
Solid SEO fundamentals and a sense of how search is changing with AI discoverability
AI-native: you use tools like Claude or Midjourney every day and have built workflows that save you real time
Organized and systems-minded; you like building the machine as much as making the work
Experience managing or mentoring at least one person
Bonus: video production and editing skills, PR or media relations experience, or a background in media or publishing
Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.
The chance to join a world-class team helping people achieve their career and educational dreams
Work in a collaborative, high-energy environment where your contributions have a direct impact
