New Media Lead

Required

• Possesses strong executive thought partnership and editorial savvy
• Serves as a strategic sparring partner and editor to senior leadership, capturing raw executive ideas and translating them into compelling written and audiovisual narratives.
• Simplifies complex technical, commercial, and financial subjects into accessible, human, and authentic stories without relying on generic corporate marketing
• Refines and sharpens tone across varied direct-to-audience channels, ensuring content reflects a distinct, high-signal leadership voice.
• Track record of new media management and audience growth
• Demonstrates deep mastery of channel-native dynamics, algorithms, and publishing strategies across LinkedIn, X, Substack, and short-form video.
• Prioritizes high-value audience growth (investors, founders, key ecosystem partners) over mass, low-intent vanity metrics.
• Executes full-funnel narrative campaigns, seamlessly combining written opinion pieces, audiovisual assets, and coordinated press efforts.
• Demonstrates strong regulatory risk awareness and editorial judgment
• Navigates the balance between direct, authentic executive tone and the strict compliance guardrails of a regulated financial institution
• Identifies potential reputational risks early and knows when a piece can proceed vs. when formal Legal and Compliance escalation is required.
• Maintains absolute accuracy on financial statements, product details, and company policy with a zero-tolerance standard for regulatory breaches