Nabla Head of Marketing at Nabla leads a 6-8 person team focused on product marketing, growth content, design, and marketing operations. The role drives go-to-market strategy, positioning, launches, competitive intelligence, and pipeline growth.
Responsibilities
Nabla's next stage of growth requires a stronger product marketing engine at the center of our marketing strategy: sharper positioning, clearer choices across segments and channels, and a GTM organization equipped to win increasingly complex deals. Our go-to-market spans several segments, buyer types, and routes to market, including direct sales and a growing partner and reseller ecosystem.
The Head of Marketing will lead a team of 6-8-person spanning product marketing, growth content, design, and marketing ops. Brand, communications, PR, and events sit with the COO, which keeps your time on positioning, launches, competitive strategy, and pipeline.
Product marketing
Shape Nabla’s go-to-market strategy across segments, buyer types and routes to market, identifying where we should focus, how we differentiate, and how our narrative evolves as the market changes.
Own Nabla's positioning and messaging architecture, sharp enough that Sales, CS, Product, and our partners all use the same words
Build the segment-level narrative across our buyer types, from clinical leadership to operations and finance, and adapt it for each route to market including partners and resellers
Own launch strategy and execution for new products and modules: readiness, narrative, pricing story, enablement, adoption
Build the competitive intelligence function: battlecards, win/loss discipline, and a real view of how we win against the incumbents
Own sales and partner enablement content and make it something the team actually reaches for: pitch, objection handling, ROI and outcomes proof
Own the demand strategy, in coordination with the COO and growth lead.
Manage the growth lead who executes it: paid, SEO and web, lifecycle, and account-based programs. You are not expected to be in the weeds of campaign execution
Own marketing's pipeline number and how it is reviewed
Qualification
10+ years in B2B marketingUS healthcare technology experienceStrong command of the demand mix (paidData-drivenSeries B to D SaaS experience
Required
10+ years in B2B marketing, with real depth in product marketing. You have personally built positioning and launch systems, not just managed people who did
US healthcare technology experience, with exposure to more than one route to market. Direct enterprise sales plus channel, reseller, or partner motions
Track record marketing to multiple buyer types, clinical and administrative. They buy differently and the messaging has to reflect that
Proven leadership of a marketing team of 5+ across PMM, Growth, Ops
Strong command of the demand mix (paid, SEO/ GEO, lifecycle, ABM) at a strategic level. You can direct a growth lead and judge the work without running the campaigns yourself
Data-driven: comfortable owning a pipeline target, defending attribution, and reporting to leadership and the board
Series B to D SaaS experience; bonus if you have been through a growth inflection
Candidates must be currently authorized to work in the United States and must be able to maintain authorization to work in the United States without requiring employer sponsorship, now or in the future. For this role, the Company is not able to sponsor, transfer, or extend employment-based visas or other work authorization.
