Responsibilities

*(Remote outside of NYC, Hybrid 1-2 days if based in NYC)
We're looking for a Senior Product Marketing Manager to take ownership of go-to-market strategy for key products and initiatives within Nabla's portfolio. This role is built for someone who can flex across a range of surface areas — self-service users, clinical decision support, integrations, or competitive intelligence — and figure out where product marketing can have the greatest leverage in support of our growth goals.
You won't be handed a fixed lane. You'll help define it: identifying which products or initiatives most need a strong GTM owner, then driving them from positioning through launch and market traction. This is a great fit for someone who's comfortable moving between strategic and hands-on work, who can independently prioritize where their time creates the most impact, and who wants real ownership over outcomes rather than a narrowly scoped mandate.
Own go-to-market strategy end-to-end for one or more products or initiatives — potential areas include self-service users, clinical decision support, integrations, or competitive intelligence — adapting your focus as the business's growth priorities evolve
Build positioning and messaging grounded in buyer personas, pain points, and market needs, and translate complex technical capabilities into clear, audience-specific narratives
Partner directly with Product and Engineering leads as a named GTM counterpart, shaping roadmap input from a market perspective
Build and maintain a competitive intelligence practice that sharpens messaging and informs GTM decisions across the portfolio
Develop sales enablement assets — decks, one-pagers, battlecards — in partnership with Content Marketing
Partner with Demand Gen on programs that drive pipeline, adoption, and expansion
Support Customer Success with onboarding and adoption content
Define and track success metrics for your product(s)' launch and adoption
Represent product positioning at industry events

Product Marketing Manager at Nabla · LumiJobs

Product Marketing Manager

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Nabla

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