Head of Inbound & Demand Generation at Simetrik · LumiJobs

Responsibilities

As Head of Inbound & Demand Generation you will build and own Simetrik's US inbound demand engine from the ground up. The role is built for the way enterprise CFOs, COOs, Controllers, and Heads of Payments actually research and buy in the US market: they self-educate through search and content, they engage through webinars and executive conversations, and they convert on a website that respects their time. Your core job is to turn that behavior into a predictable, compounding pipeline engine. Not paid bids, and not a calendar of one-off events.
This is an individual contributor role at the start. You will operate as the player on the field, leveraging shared services (Brand, Content, Creative, GTM Engineering, Sales) and external agencies for execution leverage. Success in the first 12 months sets the foundation for scaling a US demand team around the function.
Success is measured by
You own the full Inbound and Demand Generation engine, from strategy through execution, as one integrated system, not a collection of disconnected programs. Every campaign, channel, and touchpoint feeds a single data model where performance compounds: content informs ABM targeting, website signals shape event strategy, funnel velocity data rewrites the next quarter's plan. The role demands someone who builds the machine and reads the dashboard, iterating weekly on what the numbers actually say, not what the deck hoped they would say.
Marketing-sourced pipeline (US). The single number this role is accountable for, defended weekly with Sales leadership.
Inbound pipeline and funnel velocity. Inbound-sourced pipeline from organic search, content, webinars, and the website, plus the conversion rate and speed from visit → MQL → SAO, with each stage feeding insight back into the one before it.
MQLs (leads) and MQL to Opportunity conversion. . Lead quality and handoff rigor at a level the CRO can defend in a forecast call.
Website and conversion performance. Traffic-to-lead conversion on the demand-gen surfaces of simetrik.com, and page-level targets hit with GTM Engineering.
ABM account penetration. Tier-1 named-account engagement across PSPs, acquirers, issuers, neobanks, sponsor banks, BNPL, and crypto, informed by inbound intent signals and content consumption patterns.• Event-influenced pipeline. A focused set of tier-1 conferences, executive dinners, and community moments translated into pipeline and second meetings, with attribution tied back to the broader demand model.
What is the impact and scope of this position?
Inbound Conversion
Own the demand-gen and inbound surfaces of simetrik.com: the resource hub, webinar and event pages, landing pages, forms, and every conversion path a US buyer touches. Set the page-level conversion targets and hand off builds to GTM Engineering with briefs that convert. Treat the website as the highest-leverage demand asset, not a brochure, and run it against a funnel number every week.

Qualification

This is a builder-operator role10+ years in B2B demand generationComfortable operating as a senior ICWorking knowledge of paymentsBias for AI-native execution10+ years of demand generationBased in the United StatesAuthorized to work in the United States

Required

This is a builder-operator role, not a management perch. You show up with your sleeves rolled up, produce your own work, and figure things out when the playbook doesn't exist yet. We need someone scrappy and resourceful who ships before they delegate, finds the workaround when the budget says no, and measures their week by what they produced, not what they reviewed. If your instinct is to hire a team before you've proven the motion yourself, this isn't the right seat.
10+ years in B2B demand generation, inbound marketing, or growth marketing in enterprise software, with at least 3 years in fintech, payments, banking, or enterprise finance software.
Direct experience building and running an inbound demand engine (SEO and content-led demand, marketing automation, nurture, and website conversion) for an enterprise US ICP that buys at the CFO, COO, Controller, or Head of Payments level.
Owned an MQL engine and defended MQL-to-SQL (lead to demo) conversion and marketing-sourced pipeline to a VP, CRO, or COO in a weekly forecast call.
Proof that organic and content channels translated into pipeline, not followers or traffic.
Experience running a focused field and events motion tied to a pipeline number (speaking, sponsorships, hosted dinners), even if events are not the center of the role.
Comfortable operating as a senior IC. You ship the work, you do not delegate it, and you build the function before you build a team around it.
Working knowledge of payments, banking operations, or financial controls. You can talk to a Head of Payments or a CFO without a glossary.
Bias for AI-native execution: agentic workflows, AI-assisted content and SEO, AI-powered research, AI-enabled account intelligence.
10+ years of demand generation, inbound, or growth marketing experience in enterprise B2B software, with a focus on fintech, payments, banking, or enterprise finance software.
Based in the United States.
Authorized to work in the United States.

Preferred

Experience building inbound demand from zero for a US-expansion chapter of a LATAM or EMEA-headquartered enterprise software company.
Track record building and running an executive community (CFO Club, advisory group, or equivalent) from zero. You know what makes the second meeting happen.
Hands-on operator on LinkedIn at the demand-gen layer, with proof that the channel translated into pipeline.
Familiarity with the modern demand stack: Salesforce, HubSpot, Claude and intent providers, enrichment, SEO and web analytics tooling.
Existing relationships with tier-1 fintech and banking journalists, executive community curators, or conference organizers in the US.
US-inbound demand experience for a US expansion of a LATAM/EMEA enterprise software company
Experience building/executing executive communities (e.g., CFO Club, advisory groups)
Proven demand-gen execution via LinkedIn

Head of Inbound & Demand Generation

Responsibilities

Qualification

Required

Preferred

Company

Simetrik

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