Help maintain and monitor the Lead Lifecycle processing in Marketo, making sure the right leads are scored and processed as expected and delivered to Salesforce.com.

Create/manage SFDC and Marketo setups for campaign execution.

Create/manage audiences for emails through Marketo Smart Lists.

Advise marketing managers on optimization of campaigns, such as recommending audience segmentation, making campaign processes repeatable, building better efficiency in campaign setups, etc.

Monitor the email calendar to identify audience overlaps.

Monitor data quality, ensuring leads are captured in Marketo and bi-directionally sync with Salesforce accurately.

Manage GDPR/Data Privacy Compliance & audiences through smart lists in Marketo. Collaborate cross functionally to ensure opt-ins/outs are shared centrally.

Manage global forms and email templates in Marketo.

Help import offline lists into Marketo.

Participate in the Agile Scrum process with the Marketing Operations team, ensuring sprint commitments are honored.

Manage stakeholder communication to establish alignment on priorities and due dates.

YOU MIGHT BE A FIT IF YOU HAVE:

Senior Marketing Operations Manager

Responsibilities

Qualification

Required

Preferred

Company

Algolia

More roles at Algolia