Iterable Senior Content Marketing Manager at Iterable to develop and execute content strategy that builds trust and reinforces brand authority. Own how Iterable’s brand strategy comes to life in marketing content and advertising copy.
Responsibilities
We’re looking for someone who is an excellent writer, an exceptional editor, and a proven systems builder — and who understands that quality and scale are not competing priorities.
Turn high priority topics into compelling, narrative-defining content
You’ll own what Iterable publishes, the point of view it offers, and the standard it’s held to.
Build and manage the content roadmap aligned to SEO/AEO priorities and key business objectives.
Analyze audience personas, SEO/AEO data, and product strategy to produce content that resonates with our target consumers.
Own the process from ideation through publication and distribution.
Partner with our SEO and product teams to ensure content reflects priority topics, product strategy, and market positioning.
Structure content so that search engines and AI assistants can accurately understand, summarize, and cite Iterable’s perspective.
Own Iterable’s brand voice and point of view
You’ll develop a deep understanding of Iterable’s brand voice and differentiation strategy and see that it comes to life in everything we produce.
Ensure all content provides clear, strong, and helpful POVs to help solve challenges for the modern marketer.
Establish and maintain editorial standards for quality, accuracy, and originality, and apply them consistently across all content.
Qualification
Strong analytical ability5+ years of marketing experienceBasic industry knowledge of SaaSExperience with CanvaPersonal AttributesThe right person is part writer
Required
Exceptional written communication skills, supported by strong marketing writing samples.
Proven experience writing technical content or covering other highly complex topics.
Demonstrated use of AI to automate business processes and drive quantifiable impact.
Experience writing marketing copy for paid social and digital display ads.
Deep understanding of AEO/SEO best practices, including how AI assistants retrieve, summarize, and cite information.
Strong analytical ability, with experience using Google Analytics, Semrush, or similar platforms to inform strategy/editorial decisions.
5+ years of marketing experience, at least 2 in a B2B setting.
Ability to seamlessly work with marketers, salespeople, engineers, and other key stakeholders in the company.
Preferred
Experience using AirOps to produce marketing content is a significant plus.
Basic industry knowledge of SaaS, APIs, and data analytics.
Experience developing content strategies for social media video platforms, such as YouTube, LinkedIn, and Instagram.
Experience with Canva, Figma, Photoshop, or other creative tools.
Personal Attributes
The right person is part writer, part editor, part systems builder.
They use AI to work quickly without compromising quality.
They hold a high editorial bar and are comfortable deciding when work does not meet it.
