Lead Brand Designer

REMOTE - UScontractRemote

Apply on Employer Site

senior

$140k–$188k

H1B: yes

Iterable The Lead Brand Designer at Iterable is responsible for owning and evolving the company’s brand identity system and setting the visual direction for marketing efforts. This role involves creating high-impact creative across multiple channels and championing brand consistency.

Responsibilities

Evolve Iterable’s brand design and systems
You’ll own how Iterable’s brand is expressed visually, the standards it is held to, and how it evolves as the company scales.
Improve Iterable's brand design guidelines and systems, defining how the brand is expressed across touchpoints, from color hierarchy, typography, and photography and illustration standards to how our product is represented in marketing..
Serve as the leader and advocate for Iterable’s brand, championing consistency across marketing and guiding how the brand extends across products, partners, and other market-facing applications.
Develop and maintain the templates and toolkits that enable consistent, on-brand execution across teams.
Set the visual direction for Iterable’s website with our web team, and partner with product marketing so creative reinforces our positioning and value story.
Own product imagery standards in marketing (UI mockups, demo data, and in-product screenshots) in partnership with product design.
Define and art-direct photography and illustration, with clear rules for when each imagery style is used and reduced reliance on stock.
Establish review standards and QA so creative production at scale stays accurate and on-brand.
Partner with product design so the brand shows up consistently between marketing and the product.
Lead creative for campaigns, advertising, and events
You’ll translate marketing objectives into creative that earns attention, communicates Iterable’s differentiation, and drives action.

Qualification

Proven experience creatingAgency experienceExperience in a B2B or B2B SaaS settingPersonal AttributesThe right person is part designerThey have exceptional taste and craft

Required

A strong portfolio demonstrating exceptional brand and marketing design, with particular depth in digital campaign design, alongside event and presentation work.
7-10 years of experience in brand design and creative strategy roles, including experience at a technology company.
You've got excellent examples of how you’ve developed and evolved brand guidelines, design standards, templates, and scalable creative systems.
Proven experience creating, optimizing, and scaling creative for paid social and digital display, and an ability to speak clearly to the business impact of your work.
Experience integrating creative strategy with performance data and analytics to inform design decisions.
Comfort presenting creative strategy and results to executive and C-suite audiences.
Expert proficiency in Figma and Adobe Creative Suite.
Demonstrated enthusiasm for AI design tools and experience incorporating them into creative workflows.

Preferred

Agency experience.
Experience in a B2B or B2B SaaS setting.
Motion design or video editing experience.
Experience with generative AI creative tools such as Midjourney, Adobe Firefly, or Runway.
Basic industry knowledge of marketing technology, customer engagement, or data platforms.
Personal Attributes
The right person is part designer, part business problem solver.
They have exceptional taste and craft, and are excited by tools that let them do more with both.

Company

Iterable

View company page

Source: ashby

Active within the past hour

Remote-friendly

More roles at Iterable

Senior Content Marketing Manager

Remote - United States

Account Executive - Enterprise / Strategic - East Region

Remote - United States

Senior Director, Security Engineering

REMOTE - US

Principal Product Marketing Manager - AI Innovation

Atlanta · Remote

Boost Your Interview Chances

Improve Resume Match Score

Free

Your Score

9.0

Strong Applicant

Optimize my Resume

Apply Faster with Autofill

Free

Save your profile once. LumiJobs pre-fills the employer's application form so you stop re-typing the same answers on every site.

Apply With Autofill

Or skip LumiJobs's tools and submit directly on the employer's career site.

Apply on Employer Site