As Principal PMM, you'll own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed and why Iterable wins.

You'll drive Iterable's Tier 1 launches, our flagship releases that establish category leadership, earn analyst and press attention, and give the go-to-market org a unifying story to sell against. Key Responsibilities

Own the AI Narrative

Define and evolve Iterable's overarching AI point of view, which is the connective story that links individual capabilities into a coherent AI story and why we win there.

Translate deep technical understanding of how our AI actually works (models, agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives.

Craft bold, narrative-driven messaging and positioning that connects AI and orchestration innovation to tangible customer value.

Write the Tier 1 launch messaging for flagship AI releases, setting the story every other asset needs to ladder back to.

Review and give direction on launch content and campaigns across the team, ensuring every asset ladders back to the launch narrative rather than drifting into its own

Market Intelligence

Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable's AI point of view

Partner with product management to ensure the AI narrative reflects real market shifts and informs roadmap decisions

Adoption & Customer Success

Principal Product Marketing Manager - AI Innovation

Responsibilities

Qualification

Required

Benefits

Company

Iterable

More roles at Iterable