Senior Manager, Social Media

Newark, CAfull timeOn Site

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senior

$172k–$252k

H1B: no

Lucidmotors The Senior Manager of Social Media leads Lucid Motors' global organic social media presence by developing strategy, content, and campaigns that strengthen brand perception and engage customers. This role balances strategic leadership with hands-on execution across multiple platforms.

Responsibilities

Social Strategy & Brand Leadership
Own and evolve Lucid's organic social media strategy across key platforms, including Instagram, TikTok, YouTube, X, Threads, LinkedIn, and emerging channels.
Establish and maintain a consistent social voice and visual presence that reflects Lucid's premium brand positioning.
Translate product launches, brand campaigns, executive communications, customer stories, and business initiatives into platform-native content strategies.
Develop channel plans and editorial calendars that balance brand building, product storytelling, customer engagement, and business priorities.
Partner across the organization to ensure alignment across key initiatives and campaigns.
Work with the global teams to set the global social operating model, clarifying decision rights, approval paths and roles.
Content Development & Campaign Execution
Lead the planning, creation, publishing, and optimization of social content across all owned channels.
Partner closely with in house Creative and Brand teams as well as agencies to identify social-first storytelling opportunities and influence content development from concept through execution.
Oversee social coverage of launches, events, executive communications, partnerships, owner stories, and other high-priority brand initiatives.
Deliver high-quality content that drives engagement, ownership and understanding to support broader marketing objectives.

Qualification

10+ years of experience in social mediaExceptional communicationExperience managing agenciesBachelor's degreeWork EnvironmentAt LucidSalary Range

Required

10+ years of experience in social media, digital marketing, content strategy, or related fields.
Proven experience managing social media programs for premium consumer brands, automotive brands, luxury brands, or other highly visible organizations.
Strong understanding of content strategy, audience development, social platform ecosystems, and performance analytics.
Experience leading integrated marketing campaigns and collaborating across multiple functions and stakeholders.
Strong creative instincts and experience working closely with creative, production, agency, and brand teams.
Exceptional communication, project management, and organizational skills.
Experience managing agencies, creators, production partners, and internal teams.
Bachelor's degree
Work Environment
This role requires onsite presence 5 days per week at our Newark, CA headquarters to foster close collaboration and creativity within our growing Marketing team.
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.