Clay Labs GTM Engineer - Marketing at Clay Labs to build and own top-of-funnel marketing workflow automations. Partner with Demand Gen, Lifecycle Marketing, and SDR teams to translate business needs into automation and insights.
Responsibilities
Build and own top-of-funnel workflow automations like lead and account scoring, intent and buying-signal detection, inbound enrichment and routing, speed-to-lead triggers, and proactive outbound plays off marketing signal
Partner closely with Demand Gen, Lifecycle Marketing, and SDR leadership to translate business needs into automation requirements and iterate based on feedback
Own the instrumentation behind MQL definitions and the marketing funnel; build the insight layer that answers what converts, where leads stall, which sources and campaigns produce real pipeline, and whether our qualification criteria still hold
Build the connective tissue between Marketing and SDRs; lead lifecycle and handoff logic, routing and assignment rules, follow-up SLAs, and the feedback loop that tells marketing which leads were actually worth working
Build tooling that surfaces the right account and prospect context for SDRs at the right moment; before first touch, during inbound follow-up, and ahead of campaign and event pushes
Push the limits of Clay and extend our platform into new use cases, feed our product team innovative ideas, dogfood new features and; act as a practitioner evangelist of Clay infrastructure and GTM Engineering
Partner deeply with GTM leaders and frontline teams to understand how our demand motion works today and where it breaks
Own projects end-to-end, from discovery and prototyping through rollout, adoption, and iteration; identify opportunities to automate, augment, or redesign workflows using AI, data, and better systems design
Design systems that improve speed, visibility, data quality, and execution across the funnel; connect systems through APIs, webhooks, integrations, and automation layers so information moves cleanly across the stack
Measure performance, adoption, and business impact of what you build, then improve it over time
Act as an internal thought partner on the future of AI-native GTM systems
