Head of Field Marketing

New York · Remotefull timeRemote

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senior

$215k–$270k

H1B: yes

Clay Labs The Head of Field Marketing at Clay Labs will build and lead the function responsible for engaging target accounts through executive dinners, regional shows, roadshows, and hospitality events. This role involves designing program portfolios and partnering with sales leadership to align marketing efforts with pipeline goals.

Responsibilities

Design and run the regional and account-based program portfolio: executive dinners, regional third-party shows, roadshows, lunch-and-learns, and hospitality for Strategic and Sales-led accounts.
Build the operating model for the function: program menu, intake and triage process, funding rules, and the target-account standard every program is built against.
Partner with Strategic and Sales-led segment leaders to build target-account lists and align program investment to where pipeline is needed most.
Sit in sales leadership's staff meeting and pipeline reviews as marketing's field representative, and act as the single point of contact for all event requests from sales.
Equip reps and executives to run personal outreach for every program: templates, sequencing, target lists, and follow-up plays.
Own the strategic-account lane inside Sculpt and tier-one shows — invites, meetings, executive sessions, and side dinners — within the invite program and calendar set by Corporate Events.
Co-own the decision to attend tier-one shows with Brand, and own the meeting and pipeline plan for each.
Stand up the measurement layer with RevOps so every program reports sourced pipeline, meetings booked, and target-account attendance, and compares on cost per opportunity against other growth channels.
Hire and manage field marketers as the sales org grows, starting with segment alignment and regionalizing as we build international sales coverage.
What You'll Bring
10+ years in B2B marketing leading field or regional marketing at a company with a meaningful enterprise or strategic sales motion.
A track record of sourcing pipeline through account-targeted programs, and the numbers to show it.