Attn Director of Effectiveness & Measurement at ATTN: leads design and operation of measurement capabilities to quantify campaign impact. This role shapes client media investment through strategic measurement frameworks and insights.
Responsibilities
The Director of Effectiveness & Measurement owns the design, build, and operation of next-generation measurement capabilities that quantify the true impact of the campaigns ATTN: builds for its brand clients, directly shaping how client media and content investment is allocated. This leader combines strategic vision with hands-on execution to establish the measurement frameworks, operating model, and talent required to serve current client demand while building ATTN:'s future-state measurement product.
Drive ATTN:'s marketing measurement strategy, including defining campaign impact, success metrics, and standards across all channels and client verticals.
Define and execute a client-facing campaign performance strategy that improves engagement, conversion, and relationship depth across brand partners and priority audiences.
Establish measurement as a core input into client investment decisions, media planning, and campaign strategy.
Lead ongoing modernization of measurement workflows and tooling, and raise the quality and consistency of client-facing reporting and insights.
Partner with account, strategy and creative teams to design and deliver high-performing campaign experiences from pitch and intake through in-flight measurement and post-campaign insights.
Design optimization and experimentation programs, including A/B testing, behavioral analytics, and audience research, to continuously raise the bar on client campaign performance.
Translate measurement outputs into clear, actionable recommendations that drive client budget allocation, audience targeting, and creative optimization.
Integrate external partners while developing in-house capabilities.
Qualification
8+ years in digital publishing
Required
8+ years in digital publishing, media or an agency running measurement projects, such as Brand Lift, Attribution and Sales Lift studies.
Experience with ad technologies and solid understanding of the marketing analytics ecosystems, including social, video, and influencer measurement.
Proven experience building and scaling measurement systems and teams, serving multiple brand clients.
Demonstrated ability to connect analytics to business outcomes, client investment decisions, and ROI.
Executive presence with the ability to influence senior clients and internal stakeholders.
Candidates can be based in Los Angeles or New York. This is a hybrid role with 3 days expected to be on-site in one of our hubs.
