We are looking for an ambitious, passionate and creative Social Strategy Director to join our rapidly growing Strategy team.

The Social Strategy Director serves as the strategic leader for social across multiple accounts.

Understand each client’s business and identify long-term needs and growth opportunities outside of a brief

Conduct primary and secondary research, including social listening, trend analysis, and audience and community mapping, to understand audiences, primarily for the US plus some global markets

Identify human truths and cultural insights that guide strategy and creative

Define each brand’s role on social, as well as cultural and competitive whitespace opportunities

Build social strategies that cover organic, paid, and creator work, including which platforms a brand should be on and what each one is for

Develop creator and influencer strategies, including who to partner with and how

Develop culture-led ideas, content pillars, and plans to help brands respond quickly when a cultural moment is relevant to them

Take ownership of the quality of the social creative brief and briefing process

Partner closely with counterparts in Creative, Production, and Media to ensure ideas are built for the platform and designed to solve a specific business problem

Use performance learnings to inform strategy and make sure the work is achieving our clients’ broader business and marketing goals

Social Strategy Director

Responsibilities

Qualification

Required

Company

Attn

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