Qualtrics Principal Analyst, Demand Generation - Paid Social & Programmatic at Qualtrics manages campaign execution across paid social and programmatic channels globally. The role involves building, launching, optimizing, and reporting on campaigns.
Responsibilities
Build, launch, and optimize campaigns across paid social and programmatic globally
Own execution end to end from brief to live to optimized to reported
Work closely with Lead Paid Media Manager to help shape strategy
Diagnose delivery problems and pull campaign performance data
Qualification
8+ years of paid media experienceWhat You Should Know About This TeamOn the Qualtrics Paid Media teamOur Team’s Favorite Perks and BenefitsAmazing QGroup Communities
Required
8+ years of paid media experience, the majority in B2B, including time owning strategy for a multi-channel program at global or multi-region scale.
Deep hands-on experience personally building, optimizing, and fixing campaigns in both paid social and programmatic DSPs recently (agency oversight alone or strength in only one channel is not a fit).
A track record of setting media strategy and being directly accountable for its results, alongside experience managing budget allocation, pacing, and defensible reallocations.
Practical experience with account-based advertising platforms (6sense, Demandbase, Terminus) and intent data.
Demonstrated measurement rigor beyond last click, with the ability to design and interpret incrementality, lift, or holdout tests.
Working command of related technology stack: CRM and marketing automation (Salesforce, Marketo), web analytics, and BI/reporting tools.
What You Should Know About This Team
On the Qualtrics Paid Media team, we balance high-autonomy ownership with an 'all-hands' collaborative mindset. We are domain experts who take pride in fully owning our channels, but we operate without siloes—when something needs to be created, built, or solved, everyone pitches in to make it happen, regardless of role bounds. We love innovation and welcome new ideas, provided they are rooted in data, clear logic, and measurable business impact. Above all, we grant individuals the freedom to own their craft while keeping every initiative aligned to Qualtrics' overarching mission and GTM strategy.
Our Team’s Favorite Perks and Benefits
$1800 Experience bonus to be used for an “Experience” of your choosing
QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
