Director of Innovation, New Ventures

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senior

H1B: no

Bobbie Director of Innovation, New Ventures at Bobbie leads the identification and launch of new categories, products, and business models to expand Bobbie’s offerings. Owns innovation from opportunity identification through market validation and go-to-market execution.

Responsibilities

Identify high potential consumer needs and translate them into opportunities for Bobbie to enter new categories and formats.
Build and manage a focused innovation pipeline grounded in consumer problems, category dynamics, cultural trends, competitive activity, and Bobbie’s long term strategy.
Develop opportunity spaces and concepts, pressure testing consumer desirability, strategic fit, feasibility, and commercial potential.
Build business cases, financial models, pricing strategies, and success criteria to determine which opportunities Bobbie should pursue.
Lead consumer research, concept development, prototyping, and validation to strengthen opportunities before commercialization.
Serve as the business lead for new innovations from concept through commercialization and early market validation.
Lead cross functional teams across R&D, Clinical, Insights, Marketing, Creative, Growth, Commercial, Operations, Finance, Regulatory, and Customer Experience.
Define the consumer proposition, positioning, pricing, channel strategy, and business model for each new venture.
Own the go-to-market strategy for new innovations, including audience, channel, launch sequencing, trial strategy, investment requirements, and measurement.
Drive cross functional launch readiness and ensure the business is set up to learn quickly once an innovation reaches the market.
Define the consumer and business hypotheses each innovation needs to prove before launch.
Own post launch performance reporting across trial, acquisition, repeat, retention, revenue, margin, and other venture specific KPIs.

Qualification

Be Radical - We are change makers

Required

3+ years leading or managing cross-functional teams and direct reports
Proven track record of bringing new products from concept through commercialization via a Stage Gate or similar innovation process
Experience building and executing product roadmaps that balance innovation with portfolio optimization/renovation
Experience with product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS)
Ability to build and present compelling ROI analyses and financial models to leadership
Working knowledge of regulatory considerations in food/infant nutrition (FDA labeling, claims compliance) is a strong plus
Comfortable with data visualization and presentation tools for executive-level storytelling
Familiarity with co-manufacturing relationships and how product innovation intersects with operations and supply chain constraints
Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.