Interim Director of Creators + Community

Remotefull timeRemote

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senior

H1B: no

Bobbie The Interim Director of Creators + Community at Bobbie leads the full creator and community function, including the Bobbie Besties creator program and community-driven partnerships. This role involves setting strategy, managing budgets, and building a team to scale brand awareness through creator-led programs.

Responsibilities

Bobbie is looking for a full time Interim Director of Creators + Community to own and scale how our brand shows up through the people who love it. This is a full time, director-level role that leads the full creator and community function for the brand organization, spanning the Bobbie Besties creator program, IRL community events, community-driven and influencer partnerships and a national ambassador program.
This is a maternity leave cover of ~8 months. This role reports to the Marketing Director for day-to-day, and the Chief Brand Officer for larger support.
Creator Program and Bobbie Besties
Continue to build and scale the Bobbie Besties program, growing the roster, deepening creator relationships, and driving effective paid media against creator content
Own the end-to-end creator engine: sourcing and vetting, onboarding, contracting, briefing, content review, usage rights, and performance tracking
Manage all creator briefings, ensuring every brief is grounded in brand messaging, product truth, and business objectives
Ideate creator concepts and content franchises based on messaging, brand, and growth priorities, and keep an always-on pipeline of fresh ideas
Partner with growth and paid social to identify top-performing creator content and scale it into paid, improving CPA, engagement, and conversion over time
Set the creator content calendar in step with product launches, seasonal moments, and retail milestones
Establish clear guardrails so all creator content stays compliant with infant nutrition marketing standards and Bobbie brand and marketing ethics and guidelines
Community, IRL Events, and Partnerships
Build the strategy for Bobbie Besties IRL community programming, from local meetups and feeding-support events to flagship brand moments

Qualification

Background marketing to parentsA mix of in-house and agency experienceAn existing network of creators

Preferred

Experience in a regulated category such as infant nutrition, health, wellness, or CPG, and comfort working within marketing standards
Background marketing to parents, or to healthcare providers and medical audiences
Experience scaling an ambassador or community program to the thousands
A mix of in-house and agency experience
Familiarity with the infant formula category and its regulatory environment
An existing network of creators, talent, or medical and parenting community partners