Watershed Head of Content at Watershed leads editorial strategy and content creation to drive brand and demand programs. This role involves managing a team and building AI workflows to enhance content quality and output.
Responsibilities
As Head of Content at Watershed, you'll own two kinds of content: the demand programs that turn educational content into qualified pipeline (search and AEO content, webinars, ebooks, interactive tools), and the brand and editorial work that shapes how the market thinks about corporate sustainability and decarbonization (thought leadership, brand campaigns, video series, and short-form social).
We are looking for someone with sharp editorial instincts on what resonates backed by a strong analytical bent to prove out those instincts and shape what gets made next. This is truly a multimedia, multi-channel role. You’ll be tasked with finding strong story angles across our company, product, and customers and then bringing them to life using diverse formats and platforms.
You'll be hands on developing content yourself and lead a content marketer and two contractors to plan and deliver the full scope of our editorial calendar. You'll also build the AI workflows and standards that let a small team achieve more without lowering the quality bar. For more on our AI standards see below.
This role can be based in our New York or San Francisco offices (the higher end of compensation range), or remote in the US (compensation based on location).
Brand & content strategy
Own Watershed’s editorial strategy, collaborating with the rest of the marketing team to set goals, finalize the calendar, execute content and report on its performance.
Develop and execute strategic initiatives to amplify and differentiate Watershed’s brand (brand-level campaigns, thought leadership, etc)
Surface stories from within our company, science team, customer base and beyond
Develop brand partnerships that extend our reach and bring new angles to our work.
Work with comms to develop thought leadership pieces and executive bylines that advance our brand and the sustainability field.
Create interactive content, data stories, and graphics that make complex scientific topics easy to grasp
Grow our content channels including social and our newsletter subscriber base
