Senior / Lead Product Marketing Manager

Required

• A successful Lead Product Marketing Manager for this role would likely have:
• 6+ years of hands-on product marketing and GTM experience, with a focus on enterprise SaaS
• Deep expertise building and maintaining buyer personas from primary and secondary research including call data, customer interviews, win/loss analysis, and market research
• Strong full-funnel messaging experience: you can develop a value proposition and follow it all the way through to the campaign brief, the email subject line, and the event talking point
• Proven track record executing integrated outbound campaigns — ABM, demand gen, email programs, events — for enterprise buying committees
• A content systems mindset: you build governance, templates, and tooling standards that make high-quality output repeatable and scalable.
• Analytics orientation: you track what's working, build the reporting to prove it, and make data-driven decisions about where to invest next
• Strong copywriting instincts — you can write a compelling message and you know what separates good copy from generic B2B noise
• Collaborative mindset across product, marketing, sales, and creative in a fast-paced environment where the roadmap is still being built
• Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
• $147,050 - $215,000 salary in San Francisco, CA; New York, NY
• $139,698 - $204,250 salary in Seattle, WA