Carta Lead Customer Marketing Manager at Carta responsible for defining and executing customer marketing strategy to accelerate expansion for the Cap Table business. Leads upsell and cross-sell programs and leverages AI for account intelligence.
Responsibilities
Define strategy for customer marketing across channels
Prioritize customer experience within campaign strategy
Use campaign data and insights to improve segmentation and targeting
Act as key member of planning and prioritization team
Own execution of upsell and cross-sell programs
Lead integrated marketing approach inclusive of content, events, paid, and customer comms
Collaborate across Sales, Product, Marketing, and Customer Success teams
Partner to build and scale in-product discovery campaigns
Leverage AI for account intelligence and ABM
Identify opportunities to optimize marketing workflows
Lead demand generation from customer-focused product launches
Qualification
As a Lead Customer Marketing ManagerCustomer obsessedThrives in a fast-paced$182$173
Required
As a Lead Customer Marketing Manager, you’ll partner closely across Product Marketing, Lifecycle, and Integrated Marketing to build a connected customer demand engine. You’ll translate product strategy and customer insights into coordinated multi-channel expansion campaigns and shape in-product discovery experiences that drive engagement and upsell. Through tight alignment across R&D and GTM, you’ll introduce automation and personalization into the customer journey with the goal of scaling programs that unlock growth for Cap Table customers.
8+ years of customer or growth marketing experience, preferably in B2B SaaS, or in outbound marketing recommended
Experience partnering cross-functionally across Product, Product Marketing, Sales, CSM, Lifecycle, and Marketing Ops to drive measurable business results
Comfortable designing multi-channel GTM motions, including in-product, email nurtures, events (virtual and in-person), paid social, and targeted outbound campaigns
Ability to build and scale automated programs using trigger and workflows
Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns
Thrives in a fast-paced, ambiguous environment with a strong bias toward action and continue improvement
Financial services or Private capital background a plus
Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
$182,750 - $215,000 salary in San Francisco, CA; New York, NY
$173,613 - $204,250 salary in Seattle, WA
We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
