Perchwell Product Marketing Manager at Perchwell responsible for bringing the product to market and executing continuous product and customer launches. Manages launch calendar and builds systems to support rapid shipping pace.
Responsibilities
We are hiring a Product Marketing Manager to bring Perchwell's product to market (GTM). You will influence the positioning and messaging for our product, specializing in the product and customer launches that put each release in front of Executive leadership, staff, and real estate agents, and the communication programs that move thousands of real estate agents onto the Perchwell platform. You will execute product and customer launches, run the launch calendar, and build the systems that let a small team ship at the pace the product does.
Perchwell releases to every customer at once and ships continuously, so product launches are a steady stream rather than a few big moments a year. Each release needs messaging that is accurate for the people who run Multiple Listings Services (MLS) and useful to the agents who use our product, along with the assets that drive adoption. The launch process has to be systematic for this to work, and you will grow into owning it end to end, from the roadmap conversation with Product through go-live and the post-launch read on adoption.
Customer launches are the second half of the job. When an MLS moves its membership onto Perchwell, the transition runs over several months. You would build each communication plan with the MLS and our Customer Success team, write what goes out, and carry what you learn into the next one.
We strive to build a systematic marketing team enabled by AI, and the right candidate for this role should be eager to learn and implement AI as a core component of the role. The marketing team implements a shared library of skills, knowledge, and workflows, and we expect this person to extend it. Every recurring step in a launch is a candidate for a system that produces a reviewable first draft in minutes, and you would build and maintain those systems so the team's output keeps up with the product's release pace.
This role will report into the Product Marketing Lead. This is a hands-on role for someone who combines strong writing, product judgment, and the organizational discipline to keep several launches moving at once, and who is eager to build the function as we grow quickly.
Product launches and communication
Run the launch cadence for each release: the brief, the asset checklist, the timeline, and go-live, with Product and Customer Success inputs tracked and chased.
Write the positioning and messaging for each product area, from Search and Add/Edit to Client Collaboration, Reports and Analytics, Admin, and Mobile, and keep the messaging source of truth current.
Produce the launch assets: release messaging, help center articles and updates, Intercom macros for the support team, MLS staff enablement briefs, member emails, What's New entries, and in-app messages.
Turn a technical capability into what an agent, an MLS admin, or an MLS CEO can now do, in their words.
Keep product pages, one-pagers, and demo-deck sections current as the product moves.
Customer launches
Qualification
You write clearly and can show itYou work easily with ProductYou seek feedback and apply itHave a willingness to travel
Required
You write clearly and can show it.
You are comfortable in front of customers.
You want to understand how real estate agents, brokers, and MLSs work, and you can learn a technical product fast.
You work easily with Product, Sales, Customer Success, and Design, and keep people informed without being asked.
You use AI tools every day and have turned at least one recurring piece of work into a system other people rely on.
You take a project from idea through execution and iteration without being managed closely.
You seek feedback and apply it.
Have a willingness to travel.
Real estate or proptech experience is a plus.
Preferred
Eager to learn and implement AI as a core component of the role
