Build and execute a demand generation strategy across Verai and Thrive, with a primary focus on Verai

Identify and test acquisition channels, including paid search and social, SEO and content, email, outbound, partnerships, communities, referrals, and events

Grow demand through our integration partner ecosystem, including presence in app marketplaces like Shopify, Clover, and Square, and co-marketing with partners

Run focused experiments with clear hypotheses, success criteria, budgets, and timelines

Move quickly: launch, measure, improve, expand what works, and stop experiments that don't justify further investment

Develop and test audiences, offers, messaging, landing pages, and conversion paths that drive qualified signups

Partner with sales to evaluate lead quality, incorporate prospect feedback, and connect campaigns to pipeline and paying customers

Senior Demand Generation Manager, B2B Software

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Switchboard

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