Grow Therapy Director of PCP Sales at Grow Therapy leading and scaling the Physician Partnerships team to increase patient referrals and build durable referral workflows. Responsible for team development and sales strategy.
Responsibilities
Lead and scale the team
Lead, coach, and develop a team of PCP account executives and account managers.
Establish clear goals, operating cadences, account reviews, and a high bar for execution and accountability.
Build a repeatable hiring and ramp model as the organization grows.
Build a repeatable sales motion
Define market segmentation, account coverage, territories, and a hunter-farmer model suited to referral-driven growth. Own HCP-level targeting by using provider, claims, referral, and other data to identify and prioritize the physicians and practices most likely to refer.
Build standardized, repeatable workflows for prospecting, follow-up, activation, reactivation, and account expansion—not just playbooks—so the day-to-day sales motion can scale consistently across reps and markets.
Determine where in-person selling adds value and design focused market tests before scaling a large field organization.
Partner with Marketing and Enablement on provider messaging, collateral, events, and activation programs.
Grow physician partnerships
Own referral and intake growth across PCP groups, health systems, MSOs, virtual primary-care organizations, and other referral partners.
Turn priority accounts into focused growth plans that increase active referrers, repeat behavior, office penetration, and referrals per clinician.
Qualification
Full Time Employee BenefitsHealth BenefitsGrow for GrowFinancial WellnessFlexible Time Off
Preferred
Direct experience with PCP referral generation, provider partnerships, clinical outreach, or physician-practice activation.
Experience with geographically dense field sales, healthcare claims or NPI data, EHR referral workflows, payor coverage, or provider-network strategy.
Experience scaling a small team into a multi-layered sales organization.
Full Time Employee Benefits:
Health Benefits: Comprehensive medical, dental, vision, life, and disability coverage.
Grow for Grow: No cost access to therapy through the Grow platform (available to US employees)
Financial Wellness: Retirement savings programs and equity opportunities to help you invest in your future.
Flexible Time Off, Paid Holidays & Winter Break: Flexible time off, company paid holidays (which vary by country), and a full company wide Winter Break to rest and recharge