ag1 Senior Manager, Creator Commerce at ag1 owns and scales the TikTok Shop and Trybe Program, managing P&L, agency relationships, and creator strategies. The role focuses on driving GMV growth and building a creator community.
Responsibilities
We're looking for a driven, hands-on operator to own and scale the AG1 TikTok Shop and Trybe Program. This role will oversee the P&L for TikTok Shop, from storefront and merchandising to agency management, creator/affiliate strategy, and LIVE commerce. This role will also lead Trybe end to end, including the VIP tier, retainer program, content approvals, and paid strategy. This role sits on the Growth team, reporting to the VP of Partnerships.
This role combines program execution, strategic planning, and creator relationship building to grow creator commerce at AG1. You will track GMV, affiliate GMV, and program economics, using those insights to guide investment decisions and see the impact of your work in measurable results. The key measure of success is scaling TikTok Shop into a dominating growth channel while building a creator community that consistently produces high-performing and on-brand content.
Oversee the TikTok Shop P&L, balancing commission spend, product seeding, agency fees, and LIVE production costs against GMV and targets.
Own agency management for TikTok Shop, holding external partners accountable to GMV, creator activation, and content-output goals.
Own the TikTok Shop storefront and merchandising strategy - pricing, promotions, product mix, and catalog/inventory sync to maximize conversion and discovery.
Lead the affiliate and creator strategy for TikTok Shop, from recruitment and onboarding through activation and ongoing relationship management.
Drive creator outreach and prospecting, building a pipeline of high-performing creators and affiliates across tiers.
Design and run creator incentives and challenges (tiered bonuses, campaign contests) that drive content volume and quality.
Own creator GMV performance, tracking creator-level conversion and sales metrics and reallocating investment toward top performers.
Oversee product seeding strategy, matching sample allocation to creator tier and campaign priority to maximize content and sales lift.
Own LIVE commerce - livestream strategy, scheduling, host/creator selection, and post-stream performance analysis.
Bring deep TikTok Shop platform fluency (Seller/Affiliate Center, Shop ads, discovery mechanics) to unlock new growth levers.
Qualification
DeepExcellent negotiatorHighly analyticalWHAT’S IN IT FOR YOU?
Required
Proven track record running and scaling a TikTok Shop - owning P&L, GMV, and affiliate growth.
Deep, hands-on knowledge of running a creator/affiliate program on TikTok Shop: commission structures, seeding, and LIVE commerce.
Experience owning a P&L and trading off commission, seeding, agency, and production spend against margin and growth targets.
Track record building and running creator or affiliate communities at scale, including tiered/VIP and retainer programs.
Strong agency management experience - evaluating, negotiating with, and holding external partners accountable to performance.
Comfortable reading paid media and content performance data to coach creators and make content approval calls.
Excellent negotiator, equally effective with creators, agencies, and internal stakeholders.
Highly analytical; fluent in GMV, TAC/CAC, and conversion metrics, with judgment to prioritize the highest-leverage levers.
A GM mindset - comfortable owning outcomes end-to-end and moving fast in a fast-changing platform environment.
Excellent written and verbal communication skills; comfortable presenting program performance to leadership.
WHAT’S IN IT FOR YOU?
Competitive compensation and performance-based incentive plans.
