This role leads the plan for how Norton acquires new customers: where media dollars go, which audiences and products get priority, the role of pricing and promotion and which tests unlock the next stage of growth. You set full-funnel media and performance goals, guide the Channel Centers of Excellence (CoE) on budget and priorities, and report weekly on what is working, what is at risk, and where to shift investment across owned, earned and paid channels.

Planning and Investment Strategy

Set annual and quarterly acquisition goals and priorities, and partner with channel teams to plan the channels, tests, and calendar needed to deliver brand acquisition and performance goals.

Quarterback the full-funnel acquisition plan: own media spend and performance goals, and lead Channel CoE, Finance, Integrated Marketing, and Product partners to one plan and one set of priorities across owned, earned, and paid.

Drive audience, investment, channel mix, portfolio, and product priority decisions to meet KPIs, including CAC and growth targets.

Build the business case for each investment decision using unit economics: CAC, LTV, LTV:CAC, and payback period by channel, product, and geo.

Partner with analytics teams to develop marginal-return views of spend (such as diminishing returns curves), and use them to guide where the next dollar goes and where to pull back.

Cross-Channel (Owned, Earned, and Paid) Guidance and in-Year Management

Guide Channel CoE teams across owned, earned, and paid channels with budget and goals; partner with them to adjust, shift, or add funding throughout the year.

Provide weekly guidance to CoE channels on spend, forecast, and performance, with adjustments to investment and priorities.

Continuously contribute to identifying gap-fill opportunities when channels under-deliver, and guide conversations with channel partners on shifting investment to close the gap.

Performance Reporting and Forecasting

Norton Brand and Growth Acquisition Lead

Responsibilities

Qualification

Required

Benefits

Company

Gen Digital

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