Sr Principal Product Manager – Norton VPN & Point Solutions at Gen Digital · LumiJobs

Responsibilities

We are looking for a Senior Principal Product Manager to own Norton VPN and the broader portfolio of standalone point solutions — products that are strategically essential to Norton’s growth engine and financial performance.
Norton VPN is a leading privacy and security product in a fast-growing market, with meaningful standalone traction and a critical role in the broader Norton ecosystem. This PM will be responsible for driving VPN growth, acquisition, and market share — while ensuring VPN strategy reinforces the path toward Norton 360. Equally important, this role will own Norton’s other high-impact standalone products: Norton Genie (on-demand scam detection), Privacy Monitor Assistant / PMA (data broker removal), device optimization tools (NUU/NDU) and more.
These point solutions are not peripheral — they are a crucial component of Norton’s financial metrics, customer acquisition funnel, and lead generation strategy. They are often the first Norton experience a consumer has, and their effectiveness directly impacts subscription conversion, brand equity, and long-term customer lifetime value. This role demands someone who can manage a complex multi-product portfolio with commercial rigor, ecosystem thinking, and a growth mindset.
VPN Growth, Acquisition & Market Strategy
– Own the full product strategy for Norton VPN — defining the roadmap, driving feature prioritization, and setting the direction for growth and market share expansion in the VPN category.
– Develop and execute acquisition and growth strategies for VPN — including channel expansion, trial experience optimization, conversion funnel improvements, and partner/OEM opportunities.
– Monitor VPN market dynamics, competitor moves, and consumer behavior trends; translate findings into product and GTM decisions that keep Norton competitive and differentiated.
– Think beyond the VPN standalone: ensure the VPN product and its users are strategically connected to the broader N360 ecosystem, designing pathways that naturally funnel VPN users into Norton’s core suite.
Point Solutions Portfolio Management
– Own the product roadmap and performance outcomes for Norton Genie (on-demand scam detection), PMA (data broker removal), device optimization tools (NUU/NDU) and more.
– Treat these products as the acquisition and lead-generation engine they are — understanding their role in Norton’s financial model, pipeline metrics, and customer count strategy, and managing them accordingly.
– Identify opportunities to improve conversion, activation, and cross-sell rates across the point solutions portfolio, working closely with marketing and data science to run and measure experiments.

Sr Principal Product Manager – Norton VPN & Point Solutions

Responsibilities

Benefits

Company

Gen Digital

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