Director, Freemium Growth Marketing & Acquisition

Required

• 15+ years leading customer acquisition, growth marketing, or integrated go-to-market work, with direct ownership of planning, performance goals, and results. Experience in a subscription, online, or mobile business is a strong plus.
• A track record of running end-to-end go-to-market for product features, updates, and seasonal campaigns from brief through launch and optimization.
• Proven ability to drive efficient acquisition growth through audience strategy, funnel improvement, and smart investment prioritization.
• Experience managing significant acquisition budgets with disciplined, data-driven decision making across both in-quarter and annual horizons.
• Deep understanding of pricing and promotional mechanics and how they affect acquisition, conversion, and long-term customer value.
• Experience building geo-specific acquisition strategies that reflect local market realities, competitive intensity, and demand patterns.
• Experience building campaigns, creative strategies, creative evaluation and guidance
• Comfortable owning product copy, visuals, and channel-specific descriptions as part of the acquisition toolkit.
• Strong analytical skills and the ability to turn complex performance data into clear insights and recommendations for senior leadership.
• Experience with marketing mix modeling and attribution tools.
• A test-and-learn mindset with a track record of designing, running, and scaling acquisition experiments.
• A collaborative leader who can influence and align teams without direct authority.