Senior Digital Paid Ad Manager

US, Remotefull timeRemote

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senior

$149k–$185k

H1B: no

horizon3ai Senior Digital Paid Ads Manager at horizon3ai owns the strategy, execution, and optimization of paid digital advertising programs. The role includes managing campaigns across LinkedIn, search, display, retargeting, programmatic, and account-based advertising platforms.

Responsibilities

We are seeking a Senior Digital Paid Ads Manager to own the strategy, execution, and optimization of Horizon3.ai’s paid digital advertising programs. This is a senior individual-contributor role responsible for turning audience intelligence, account priorities, campaign strategy, and creative direction into measurable pipeline and revenue impact.
This is not a campaign trafficking role. It is a strategic and analytical role that combines paid media expertise, audience and account planning, creative experimentation, marketing technology fluency, and pipeline accountability.
Paid media strategy and planning
Own the paid digital advertising strategy across assigned segments, audiences, regions, products, and funnel stages.
Translate business, pipeline, and go-to-market priorities into paid media plans with clear audiences, investment levels, channel mix, messaging, offers, timing, and success metrics.
Build integrated paid media strategies across awareness, demand creation, account engagement, opportunity acceleration, and customer or expansion motions.
Recommend channel and budget allocation based on account opportunity, audience quality, intent, conversion, pipeline contribution, and efficiency.
Partner with the Director, Digital Marketing to establish paid media priorities, planning cadences, forecasts, and performance expectations.
Create scalable campaign frameworks that can be adapted across industries, segments, regions, and buying groups.
Account-based and audience strategy
Partner with ABM, Sales, SDR, and Demand Generation leaders to define and prioritize target accounts and buying groups for paid activation.
Build one-to-one, one-to-few, and one-to-many paid plays based on account tier, segment, intent signal, buying stage, engagement, and pipeline status.

Qualification

Experience in cybersecurityFamiliarity with search advertisingFamiliarity with Tableau

Preferred

Experience in cybersecurity, DevSecOps, cloud security, or another highly technical B2B SaaS environment.
Experience running account-based advertising programs using Influ2, 6sense, Demandbase, Terminus, Bombora, ZoomInfo, or equivalent platforms.
Experience with LinkedIn Campaign Manager and paid social programs targeting enterprise buying groups.
Familiarity with search advertising, display, programmatic, retargeting, and paid content distribution.
Experience supporting Federal or Public Sector digital advertising or ABM motions.
Experience with marketing automation platforms such as Pardot, Marketo, or HubSpot.
Familiarity with Tableau, Power BI, Looker, or advanced reporting and visualization techniques.
Experience using AI tools or automation to improve audience research, creative development, campaign execution, troubleshooting, or reporting.