We’re looking for a Product Marketer to own go-to-market for fal’s developer platform, from Model APIs for accessing 1,500+ generative media models, to fal Agent for AI-powered creation, fal CLI for building from the terminal, and the products we build next.

You’ll sit at the intersection of product, developers, creators, and community, turning what we ship into products people want to try, build with, and talk about.

Generative media is evolving incredibly fast. The winning developer platform won't just have the best models. It'll make them easy to discover, experiment with, and build into products.

You'll define how developers experience fal, tell the story of what they can build with it, and grow the community building on top of it.

Own positioning, messaging, and GTM for fal’s developer platform, including Model APIs, fal Agent, and fal CLI

Lead launches for new models, features, APIs, and developer tools

Grow awareness and adoption across developer and creator communities through social, content, demos, partnerships, and community

Turn new capabilities into compelling demos, tutorials, guides, workflows, and use cases

Build a strong product voice across X, LinkedIn, YouTube, developer communities, and emerging channels

Partner with Creative Engineering to identify trends and rapidly ship demos showing what’s possible with fal

Develop customer and developer stories showcasing what people are building on fal

Partner closely with Product and Engineering, bringing market and community insights into roadmap and product decisions

Product Marketer, Developer Platform

Responsibilities

Qualification

Required

Benefits

Company

Fal AI

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