Own the revenue number with full accountability for pipeline coverage, forecast accuracy, and close rate.
Build a clean, disciplined CRM: clear deal definition (not every trial or touch is a deal), standardized stages, mandatory amounts and close dates, and clean pipeline hygiene your whole team follows without you chasing them.
Launch a real forecasting motion in partnership with Finance: monthly commit, best case, and pipeline coverage against target.
Bring AI into the sales motion itself: lead scoring, qualification, call prep, follow-up drafting, forecasting support, pipeline hygiene checks. If a task can be AI-assisted, you default to building it that way.
Hire and onboard 2+ AEs and build the ramp plan, hiring bar, and coaching cadence that gets them producing fast.
Instill urgency as a team standard: warm leads get called immediately, no-shows get re-booked within 48 hours, deals don't sit untouched.
Improve win rate through real diagnosis of where deals are lost (stage, reason, source), not just top-down pressure to close more.
Run a weekly pipeline review that surfaces real numbers: total pipeline value, weighted pipeline, deals closing this month, stage conversion rates.
Coach reps on both pipeline discipline and deal execution, raising the bar on activity and quality at the same time.
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Applicant Information
When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.
Qualification
AI-first mindset5+ years in sales leadershipProven hunter instinctExperience forecasting with FinanceTrack record hiring and ramping AEsA bias for speedExcellent communicatorExceptional candidates will also haveBackground selling into venuesMission-driven
Required
AI-first mindset. You reach for AI tools by default, not as a novelty. You've used AI to speed up prospecting, call prep, follow-up, or reporting, and you expect your team to do the same.
5+ years in sales leadership, with direct experience owning a revenue number.
Proven hunter instinct: track record of building or scaling an outbound motion, not just managing inbound flow.
Hands-on CRM fluency (HubSpot preferred): you've built or fixed pipeline stages, deal definitions, and reporting from scratch.
Experience forecasting with Finance: commit/best case methodology, pipeline coverage ratios, cadence.
Track record hiring and ramping AEs, with a clear point of view on what a strong hiring bar looks like.
A bias for speed: you believe a lead called in the first hour converts differently than a lead called the next day, and you build your team's habits around that belief.
Excellent communicator, direct in feedback, clear with data, and comfortable bringing recommendations (not just options) to leadership.
Exceptional candidates will also have:
Experience working for a business with two-fold revenue streams: subscriptions and transactions.
Background selling into venues, hospitality, or small business/creative verticals.
Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
