Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI.
Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
Lead the full-funnel demand engine, ensuring stronger alignment from awareness through pipeline acceleration and expansion.
Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms.
Own event-driven demand strategy, maximizing pipeline impact before, during, and after strategic activations including tradeshows, ecosystem events, partner activations, and flagship moments.
Build and scale SEO, AEO, and content-driven inbound demand programs that improve discoverability, authority, and qualified pipeline.
Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance.
Lead a disciplined growth experimentation approach across channels to improve conversion, efficiency, and pipeline velocity.
Identify, test, and validate new demand channels through controlled pilots and data-driven analysis.
Support account-based and sales-led programs that accelerate enterprise deal cycles and improve expansion opportunities.
Apply AI-enabled workflows to improve campaign execution, audience targeting, personalization, reporting efficiency, and decision-making.
Develop clear attribution models that connect multi-channel activity directly to pipeline and revenue impact.
Qualification
Experience marketing to defenseExperience supporting longFamiliarity with ABMSuccess at 2F Looks Like
Preferred
Experience marketing to enterprise B2B SaaS buyers.
Experience marketing to defense, federal, or regulated customers (B2G).
Experience in high-growth startup or scale-stage environments.
Familiarity with ABM, partner-driven GTM, and ecosystem-led demand motions.
The base salary for this position will start at $175,000-185,000. Your ultimate compensation will be determined by professional background, technical proficiency, seniority, and regional cost factors. Furthermore, this opportunity includes potential eligibility for equity awards and discretionary bonuses, rounding out a comprehensive total rewards offering.
