Founding Head of Marketing at Office Hours · LumiJobs

Responsibilities

We're looking for a Founding Head of Marketing to build our marketing function from the ground up, setting the strategy and rolling up their sleeves to bring it to life. Reporting to and working directly with the CEO, this person will translate what we've built, what we believe, and where we're going into a compelling narrative that resonates with our market and builds momentum with clients and experts alike.
You'll own the full arc from strategy to execution: defining our messaging and positioning, building the assets and content that bring our story to life, developing the playbooks and campaigns that amplify it, and continuously learning from the market to sharpen our approach. As our first senior marketing leader, you'll establish not only what we say and how we go to market, but the foundation for how the marketing function operates and scales as the company grows.
The right person has been an early marketer at a high-growth, early-stage company and knows what it means to wear many hats. You're looking for a role where you can have an outsized impact on the trajectory of the business, and you're energized by the chance to build a new function from a blank slate and shape how it evolves as the company grows.
Own positioning and product marketing. Partner closely with the CEO to sharpen our core narrative, including the "why Office Hours, why now" story, and translate it into a clear, consistent story across Sales, CS, Product, and the customer experience. Stay close to the market and competitive landscape, using what you know and learn to continuously sharpen how we position the company.
Develop core marketing and sales assets. Create and maintain the foundational materials that bring our positioning to life, including our master sales deck, ICP-specific one-pagers, pricing collateral, category overviews, and website content. Build them from the ground up and establish a cadence for keeping them sharp and current.
Build and run our content engine. Establish a consistent rhythm of high-quality content, from case studies and POV pieces to white papers, longer-form reports, and a company newsletter. Turn the ideas and insights already inside Office Hours, including expert conversations, proprietary data and frameworks, events, and more, into content that earns attention, builds credibility, and gives buyers something worth sharing internally.
Founder & CEO amplification. Develop the strategy for making our CEO and founder known for a distinct point of view on the future of knowledge work. Own our LinkedIn and social presence, ghostwrite and edit on a consistent cadence, and draw out their thinking so their reach compounds over time. Expand into earned and paid channels as the foundation takes shape.
Own field marketing and events. Lead our dinner series and other owned events end to end, from audience and guest strategy through invitations, execution, and follow-up. Initially, you'll be hands-on with every part of the motion. Over time, you'll codify what works and build the resources to scale it.
Build the marketing function. Start as a hands-on individual contributor and build the function around what works. As the company scales, determine where we need additional capabilities, hire and develop the team, and lead the marketers, creatives, agencies, and contractors who help us grow.
10+ years of marketing experience, including as an early marketer at an early-stage company. You've helped build a marketing function from the ground up and know how to operate without an established playbook, team, or infrastructure.
Deep product marketing expertise. You're fluent in positioning, messaging, segmentation, competitive strategy, and enablement, with a strong instinct for making complex offerings simple and compelling.
Experience in a B2B sales environment. You understand how enterprise buyers buy and know how to partner closely with Sales and CS to turn positioning into tools and content that help win, grow, and retain accounts.

Founding Head of Marketing

Responsibilities

Qualification

Required

Benefits

Company

Office Hours

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