Founding Growth Marketer, B2B

San Franciscofull timeOn Site

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mid

$120k–$160k

H1B: no

Pocket Founding Growth Marketer, B2B at Pocket is responsible for scaling paid, content, SEO, and lifecycle channels to bring in business teams. This hands-on role includes building pages, launching campaigns, writing copy, briefing creatives, and analyzing data.

Responsibilities

The first marketer on Pocket's B2B team. Most people use Pocket for work, and most of them bought it themselves. Companies ask for it for whole teams, usually because someone inside already uses it. Your job is to reach the ones that haven't asked yet. You figure out which channels bring in teams that buy - paid, content, SEO, lifecycle - then run them yourself and scale what works. You work closely with our D2C marketing team, who already run paid, creative and lifecycle at scale: take what works from them and ask when you're stuck. This is a hands-on generalist role: you build the pages, launch the campaigns, write the copy, brief the creative and read the numbers. We approach marketing like engineering: measure everything, test on purpose, automate what repeats.
The B2B website: team and pricing pages, landing pages for the professions that use Pocket most, and the path from visit to talk-to-sales
Paid acquisition for B2B: Meta, Google, LinkedIn, etc.
Content and SEO: finding what brings in business buyers and doing it, from guides to comparison pages
Proof: case studies, customer logos, review sites, and the third-party coverage buyers and AI search look for
Lifecycle: email and in-app campaigns that move people using Pocket at work toward a team plan
Creative: briefs, testing and a steady flow of new ads, made with our designer
Tracking and data: attribution, dashboards and experiments you set up yourself, cost per deal by channel, and what you change when it moves

Qualification

Hands-onYou write clearly and fastAI-nativeData-drivenMarketing hardware plus subscriptionWebflowAn engineering or analytics background

Required

3+ years in growth or performance marketing, at least part of it selling to businesses
Hands-on: you've run the paid campaigns, shipped the pages and written the copy yourself
You know when content or SEO will beat paid, and when it won't
You write clearly and fast: headlines, landing pages, emails
AI-native: LLMs, no-code tools and automations are how you work
Data-driven, with an engineering streak: SQL, tracking and attribution setup, dashboards you build yourself
Comfortable starting with no B2B playbook and making the calls yourself

Preferred

Marketing hardware plus subscription
Turning individual users into team accounts
Webflow, HubSpot or similar tools, hands-on
Python or scripting to automate your own work
An engineering or analytics background

Benefits

Equity/RSU

Company

Pocket

View company page

Source: ashby

Active within the past hour

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Founding Growth Marketer, B2B at Pocket · LumiJobs