Senior Product Marketing Manager at Robinhood · LumiJobs

Responsibilities

Net-new prospect funnel: Personally build and run outbound marketing—including LinkedIn, email, and outreach—to reach a high-net-worth and mass-affluent audience outside our current customer base.
Conversion path orchestration: Own both the free expert consultation and self-serve signup paths. Partner with product to lead qualification and routing to expert calendars, nurture no-shows and not-yet-ready leads, and test outreach channels.
Channel orchestration via central marketing and Concierge: Set the strategy and brief execution for paid, brand creative, events, and owned/lifecycle channels through the central marketing and Concierge teams.
Marketing stack build-out: Implement the marketing technology required to run marketing for this audience, integrating with a CRM (e.g., Salesforce).
Launch readiness: Drive marketing execution against a confidential internal timeline.
GTM partnership across departments: Partner with central marketing, Concierge, growth, product, and legal/compliance as strategy and budget finalize—understanding project timelines and key marketing outputs, triaging problems in real time, and advocating for the prospective client's needs.
Unit-economics ownership: Build and iterate marketing attribution and efficiency, with a primary focus on net-new client acquisition costs relative to lifetime value (CAC:LTV).
6+ years of experience in B2B or B2B2C demand generation or growth marketing, with hands-on experience building, not just running, campaigns inside an existing stack.
Experience creating a marketing stack that pairs outbound channels (LinkedIn, email, outreach) with a live "book a call/demo" conversion flow (marketing automation, lead routing, scheduling, and attribution).
Experience marketing a sales-assisted product (such as wealth management, fintech, insurance, or B2B SaaS with a human handoff) where the funnel leads to a live conversation rather than a self-serve signup.
Routine use of AI across your marketing workflow, with comfort directing a hybrid workflow of human collaborators and AI tools.
Experience shipping outbound campaigns end-to-end, pairing creative assets and messaging with distribution channels, and experience directing other teams or agencies on channels you do not produce yourself.

Senior Product Marketing Manager

Responsibilities

Qualification

Preferred

Benefits

Company

Robinhood

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