VP of Growth Marketing at Emarketer · LumiJobs

Responsibilities

The VP, Growth Marketing is a pivotal executive role responsible for building, scaling, and optimizing EMARKETER's centralized growth engine across performance marketing, audience acquisition, and marketing operations. Reporting directly to the Chief Growth Officer, this leader will oversee teams responsible for driving top-of-funnel reach, conversion efficiency, and MarTech infrastructure. The ideal candidate will bridge paid, social, and organic acquisition strategies with technical marketing operations to feed our commercial media business and global subscription pipelines.
This is a hybrid role based out of our New York City office, with regular in office expectations. Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available.
The Ideal Candidate Is:
A Growth & Acquisition Driver: Proven track record leading multi-channel performance marketing, paid media, social acquisition, and audience funnel conversion at scale for a B2B research or media organization.
A MarTech & Operations Strategist: Deeply knowledgeable in marketing technology stacks, CRM/MAP integrations, database management, attribution modeling, and data hygiene.
An Inspiring Team Leader: Skilled at managing, mentoring, and developing functional directors and their respective teams across growth marketing and marketing operations.
A Cross-Functional Collaborator: Adept at partnering with Content, Ad Sales, Product, and Subscription Sales to align demand generation and audience acquisition with business monetization goals.
Growth Engine & Strategy: Lead the overarching growth strategy to expand EMARKETER's digital audience reach, subscriber acquisition, and funnel conversion performance. Experienced in leading paid, social, events and organic growth strategies. Define and own the organic growth strategy using SEO, AEO and emerging discovery channels.
Demand Generation & Account-Based Marketing: Build and scale demand generation and account-based marketing (ABM) programs in deep partnership with sales, aligning campaigns and targeting strategies with commercial priorities.
Pipeline & Revenue Ownership: Take direct ownership of marketing-sourced and marketing-influenced pipeline and revenue contribution, establishing clear performance metrics and accountability for business outcomes.
Marketing Operations Oversight: Lead the marketing operations team responsible for ensuring seamless CRM workflows, journeys, database integrity and campaign reporting.
Team Leadership & Development: Directly manage and mentor the Director of Growth Marketing (and Growth Team) and Director of Marketing Operations (and Operations Team).

VP of Growth Marketing

Responsibilities

Qualification

Required

Benefits

Company

Emarketer

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