Associate Manager, B2B Retention Marketing, DoorDash for Business at DoorDash · LumiJobs

Responsibilities

As Associate Manager of Retention Marketing, you will be responsible for creating communications and lifecycle programs to increase adoption and activation of our DoorDash for Business product suite by company administrators and their employees / users (think B2B2C). You will collaborate with key stakeholders of the DoorDash for Business team, including product, eng, operations, and other marketers to move key business metrics through the use of CRM channels (email, push notifications, SMS, and in-app messaging). This role is perfect for someone who thrives in a fast-paced environment, excels at navigating ambiguity, and has a strong sense of ownership.
You’re excited about this opportunity because you will...
Develop, test and implement CRM strategies to improve key business metrics for DoorDash for Business. Experiment with new strategies and CRM tactics to increase conversion and deliver a personalized end-user experience.
Create the strategy and framework to personalize communications based on the administrators needs and their users benefits.
Execute end-to-end campaigns from strategy brief, to campaign build, QA, and launch.
Manage cross-functional relationships with product marketing, operations, and product partners to lead the channel communications strategy for DoorDash for Business programs, including testing, iteration, and scaling.
Manage the campaign strategy end to end. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
Analyze campaign results, develop benchmarks, and create and share regular performance reports.
Align with partner teams regularly to share best practices and insights.
We’re excited about you because you have...
4-6+ years of experience in marketing or growth overall; 3+ years of experience in lifecycle, email, CRM, or retention marketing. Experience working in B2B / B2B2C a plus;
Deep familiarity with CRM platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud) and experience executing across email, push, SMS, and in-app channels;

Associate Manager, B2B Retention Marketing, DoorDash for Business

Responsibilities

Qualification

Required

Benefits

Company

DoorDash

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