AbbVie Marketing Manager for Patient Services Strategy at AbbVie managing Skyrizi Gastroenterology Patient Support Program. Drive marketing strategy and program performance.
Responsibilities
Execute marketing projects leading up to larger program initiatives
Support leadership creation of PSP strategic & tactical planning by providing strategic lens
Establish and maintain relationships with commercial business partners in sales, managed healthcare, trade and marketing teams
Build awareness of PSP offerings throughout brand teams by socializing content with brand team members
Provide AbbVie Patient Services input to Brand marketing executions, identifying and resolving incongruencies, and synergizing messaging
Facilitate discussion of operational opportunities & efficiencies between APS teams and brands
Manage marketing program assets, updating and refining as needed
Define and track key performance indicators for patient support programs using performance data, patient insights, and stakeholder feedback
Partner with insights, analytics, field teams, and external partners to understand patient, caregiver, and provider barriers and translate findings into actionable marketing strategies
Support development and optimization of omnichannel patient and provider engagement strategies across digital, print, field, and partner channels
Manage marketing materials through appropriate review processes ensuring accuracy, compliance, on-brand, and timely delivery
