Senior Manager, Above Brand and Omnichannel Strategy at AbbVie · LumiJobs

Responsibilities

Leads solution development and execution in a manner that ensures that marketing analytics professionals have access to, and use, the most advanced analytical techniques and information to produce results that fully leverage the data, research and analytics
Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. Collaborate with and influence the marketing team and media agencies to drive greater business outcomes.
Demonstrate proficiency with primary research, secondary data sources and integrate therapeutic area knowledge into insights, analytic interpretations and clear actionable recommendations.
Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
Bachelor’s Degree (or US equivalent) required
This position requires 6+ years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
Previous Pharmaceutical experience.
Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
Led application of Marketing Mix Modeling including multi-touch attribution, Optimization and other lift measurement techniques for marketing promotions.
Competency in translating the KPIs to actionable insights at the lowest level for each of the marketing promotion channels.
Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.

Qualification

Bachelor’s Degree (or US equivalent)Previous Pharmaceutical experienceKey AbbVie CompetenciesStrong planning and organization skillsStrong focus on teamwork

Required

Bachelor’s Degree (or US equivalent)
6+ years of relevant experience in quantitative analysis of sales and marketing information
Previous Pharmaceutical experience
Strong leadership skills and ability to work with corporate functions and senior management
Experience leading application of Marketing Mix Modeling including multi-touch attribution, Optimization and lift measurement techniques
Competency in translating KPIs to actionable insights for marketing promotion channels

Preferred

Master’s Degree preferred – in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis
Key AbbVie Competencies:
Strong communication skills (both oral and written) and inter-personal skills.
Strong planning and organization skills. Understanding of basic principles of brand management, including brand positioning and promotion channels.
Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability.
Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, Market Research and Analytics)
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

Senior Manager, Above Brand and Omnichannel Strategy

Responsibilities

Qualification

Required

Preferred

Benefits

Company

AbbVie

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