Lifecycle Marketing Lead

San Carlos, California, USA · Remotefull timeRemote

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senior

$200k–$250k

H1B: no

Openart Lifecycle Marketing Lead at OpenArt responsible for building adaptive journeys across email and in-app channels to improve activation, paid conversion, and retention. This hands-on role involves writing messages, building and QA campaigns, and measuring impact on user behavior.

Responsibilities

Map the journey from signup through activation, repeat creation, conversion, retention, and reactivation
Build behavior-triggered onboarding, education, upgrade, and win-back journeys
Build B2B nurture for new accounts including event and webinar follow-up, lead signals, and sales handoffs
Write clear email and in-app copy; build and QA campaigns, personalization, frequency limits, and suppression rules
Partner with Growth PM, engineers, and Data on product events, in-app opportunities, and experiments
Work with Product Marketing on launch messaging and with Growth Marketing on shared activation and conversion goals
Own lifecycle tooling, deliverability, and reporting; use results to improve journeys