Responsibilities

We're hiring a B2B Product Marketing Lead to own how OpenArt's B2B brand, products and solutions are positioned, launched, and sold - someone who is both a great content writer and experienced product marketer.
When an enterprise feature ships (and something ships every two-week sprint), you own the launch: the messaging framework that spells out what it means for each buyer - agency creatives, brand and corporate teams, filmmakers and studios, technical and compliance reviewers - the campaign plan across channels, and the copy itself.
You will also co-build the enterprise content strategy and run the engine: turning our webinars, customer stories, and internal data into assets that work at every stage of the buyer journey, from top of funnel (e.g., thought leadership articles), middle of funnel (e.g., solution briefs), to bottom of funnel (e.g., battle cards). You will be hands-on writing the content, from the industry reports that earn attention, to the case studies that drive leads, and sales enablement material that closes deals.
You'll sit at one of the most important businesses in the company, reporting directly to the Head of Enterprise GTM, while partnering with core product teams to learn what's shipping, with brand and product marketing on the consumer side to keep one consistent OpenArt story, and with email, social, paid, and design teams to get your work into the market.
Why this is exciting
Define an industry as it forms: enterprise AI creative production is being invented right now, and your words are how the market learns what it is.
Be a core member in the most important business of a leading company in the space; report directly to the Head of Enterprise GTM
Build real launches of enterprise features that will shape the future of creativity and tech, and own it end to end, from messaging to metrics.
Work from the frontline and with exciting enterprises: your messaging is informed by live conversations with the world's largest brands, agencies, studios and filmmakers.
Full-funnel range: a data-driven industry report one week, a product launch the next, a battle card after that - never one content type on repeat.
Own enterprise product launches
Run the go-to-market campaign for every enterprise-facing feature launch: the launch plan, timeline, and which team delivers what.

Qualification

Exceptional writing across formatsLaunch ownershipBuyer instinctSpeed from raw materialLow egoAI-native operating habitsComfortable with ambiguityExperience marketing to advertisingSan CarlosHybrid work arrangementFull-time position

Required

6+ years across B2B product marketing and content marketing, with a portfolio showing both: messaging frameworks or launch campaigns you owned, and assets you personally wrote.
Exceptional writing across formats: long-form reports, case studies, landing pages, email, and social, with the editorial judgment to make complex topics clear and compelling for enterprise buyers.
Launch ownership: you have taken enterprise products or features to market end to end - messaging, plan, assets, coordination across teams - and can show the results.
Buyer instinct: you build messaging from sales call listening, customer interviews, and direct conversations, and you can translate one product into different value stories for different buying roles. You're excited to learn how an ad agency, an in-house brand team, a Fortune 500 procurement committee, a film studio, and a VFX house each buy differently.
Speed from raw material: you can turn a one-hour webinar transcript or a feature spec into a publishable asset set without hand-holding.
Low ego, fast iteration: you treat every piece as a hypothesis, read the data, and rewrite without attachment.
AI-native operating habits: you use AI tools daily for drafting, repurposing, and research while keeping the judgment and quality bar human.
Comfortable with ambiguity: two-week sprints, changing priorities, and a market that is being defined as we go.

Preferred

Experience marketing to advertising, media, entertainment, or creative-industry buyers, or working inside those industries.
Experience at a company with both a self-serve and a sales-led motion (PLG to enterprise).
Original research or data-report development.
HubSpot or similar CRM and marketing automation.
Hands-on use of AI image and video tools.
San Carlos, California.
Hybrid work arrangement.
Full-time position.

B2B Product Marketing Lead at Openart · LumiJobs

B2B Product Marketing Lead

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Openart

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