Responsibilities

We're hiring an organic growth expert to own AEO and SEO at Profound. You’ll lead how we grow through AI answer engines, supported by a strong foundation in traditional search, and turn that visibility into qualified demand and pipeline.
You'll use Profound every day to grow Profound. That means finding where we're missing from relevant conversations, understanding which sources shape the answers, and getting changes live. You'll also bring what you learn back to our Product team and help us show customers and the broader market what effective AEO looks like in practice. Help us define what good marketing looks like at the frontier of brand discoverability.
Own our organic growth strategy. Build and execute a roadmap for how Profound gets discovered, cited, and recommended across AI answer engines and traditional search. Prioritize the questions, topics, and sources that matter most to our market.
Turn data into published work. Use search demand, prompt data, citation decay, and competitive gaps to decide what we should create and update. Work with Content and subject matter experts to publish fresh and custom content on a near-constant basis.
Keep the site technically sound. Partner with Web and Engineering on crawlability, indexing, rendering, site architecture, internal linking, and structured data. Write clear implementation briefs and verify the changes.
Build our presence beyond our website. Identify the publications, communities, and other sources that appear in answers about our category. Work with PR, Partnerships, and Social to earn relevant coverage and contribute useful expertise.
Run disciplined experiments. Test content formats, page structures, technical changes, and distribution approaches. Document what changed, what happened, and what the evidence supports.
Build repeatable workflows. Use Profound’s AI Marketer to speed up research, audits, monitoring, and reporting. Keep human review where accuracy and editorial judgment matter.
Understand our market. You look beyond keywords to understand what buyers are trying to solve and what would move them toward an evaluation or purchase.
Connect visibility to business results. Track search performance, AI mentions and citations, qualified traffic, conversions, and pipeline. Be clear about what we can measure and where attribution is incomplete.
Inform how we build Profound. Share product feedback from running our own program. Turn useful findings into examples, research, and playbooks our customers can apply.
Help define the role of the Marketing Engineer. Share what you learn, publish outcomes from our experiments, and develop a clear point of view on what works. Bring that expertise to industry conversations.

Marketing Engineer, Discoverability at Profound · LumiJobs

Marketing Engineer, Discoverability

Responsibilities

Qualification

Required

Benefits

Company

Profound

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