This role reports to the Chief Product Officer.

Where you can make an impact:

Own and execute email channel strategy from end-to end, including: planning, launch, post-test analysis, and program scaling and management.

Collaborate on email and push notification system architecture with product, engineering, analytics, and data science - providing input on system architecture, objective function, and net new model development.

Partner cross-functionally with Product, Analytics, and Design to create and test integrated user experiences and optimizations that drive impact towards business goals.

Manage program performance and track ROI across email and push, identifying trends and reporting results to leadership.

Drive rigorous A/B testing across creative, landing pages, and audience targeting.

Build and maintain reporting frameworks to scale the program, constantly evaluating systems to look for opportunities.

Effectively communicate campaign metrics, trial data, and best practices to relevant stakeholders to advise future campaign strategy.

As an a mentor providing guidance and sharing best practices as needed to support team growth and development

Proactively look for ways to optimize day-to-day processes to increase team and campaign velocity

Your experience:

Staff Marketing Manager

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Nerdwallet

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