Mirage The Organic Growth Hacker at Mirage creates launch videos, demos, and original posts to promote product launches and features. They collaborate with creative teams and use AI tools and editing software to produce engaging content.
Responsibilities
You’ll work directly with leadership, creative teams, product marketers, and other stakeholders to own content for product launches, feature announcements, and our ongoing presence on X. You’ll create launch videos, demos, hype snippets, animations, and original posts that give people a reason to follow what we’re building.
Develop the concepts, stories, and formats for launch content, and take them through production and publishing.
Create content featuring yourself, generated actors, and others — using AI agents, AI models, Captions’ editing software, screen recordings/demos, and other creative mediums.
Collaborate with video editors on more involved pieces. Provide clear briefs, references, and feedback, and see each piece through the final cut.
Keep a steady flow of content between launches, drawing on new features, creative experiments, and relevant conversations in tech and AI.
Write the post copy, test different hooks and edits, and use audience response to improve the work.
Build an active community on X by responding to our audience and joining relevant conversations
Proactively find and coordinate creative partners—including agencies, actors, and independent creators—to bring video ideas into production.
Who we’re looking for
Qualification
You move quickly
Required
Your work has personality and a clear point of view. You can bring that voice to a brand.
You’re deeply familiar with X and the tech and AI communities on it. You recognize a timely opportunity and can bring an original angle.
You’re comfortable working with video editors and resourceful enough to produce strong content independently with AI.
You move quickly, take ownership, and know how much production an idea needs.
You’re already experimenting with AI creative workflows and have finished work to show for it
You’re great on camera and excel at creating personality-led content
