Bpcs Marketing Lead at Blueprint to drive planning and execution of marketing programs aligned with company growth priorities. Manage marketing calendar, campaigns, and sales enablement.
Responsibilities
We're looking for a Marketing Lead to drive the planning and execution of Blueprint's marketing programs. This is a hands-on role for someone who can translate company growth priorities into a clear market story, coordinated campaigns, compelling customer proof, strong sales enablement, and measurable engagement across Blueprint's services, solutions, industries, and strategic partner channels.
The right person is both strategic and willing to do the work. You can develop a campaign plan, sharpen positioning, guide content creation, improve a sales presentation, troubleshoot an underperforming channel, and give leadership a clear view of what marketing is producing and what should happen next.
Develop and execute an annual and quarterly marketing plan aligned with Blueprint's growth priorities, solution areas, strategic partnerships, industry focus, and Client Development goals.
Build and maintain a clear messaging architecture that connects Blueprint's company story, solution portfolio, industry expertise, strategic partnerships, customer outcomes, and differentiated intellectual property across channels.
Translate business priorities into an integrated marketing calendar with clear audiences, messages, offers, channels, owners, timelines, budgets, conversion paths, and success measures.
Lead integrated campaigns across web, email, social media, events, webinars, partner channels, paid media, thought leadership, and account-based marketing initiatives.
Partner with Client Development and solution leaders to build demand-generation and account-expansion programs that support qualified pipeline and strengthen customer relationships.
Own campaign planning from initial brief through launch and follow-up, ensuring content, creative, audience, lead routing, seller engagement, and measurement are connected.
Guide the development of blogs, case studies, customer stories, white papers, webinars, podcasts, presentations, landing pages, newsletters, and other market-facing content, prioritizing measurable customer outcomes over generic technology messaging.
Work with subject matter experts to turn technical expertise and customer outcomes into clear, differentiated stories for executive, business, and technical audiences.
Create a repeatable customer-proof program that captures quantified outcomes, customer perspectives, technical credibility, and reusable evidence in a consistent case-study and testimonial format.
Maintain Blueprint's brand voice, messaging, visual standards, company descriptions, solution language, and market positioning across the website, social channels, events, sales, recruiting, and internal materials.
Qualification
Experience with enterprise CRMExperience marketing data
Preferred
Experience with enterprise CRM, marketing automation, lead-management, and campaign-attribution platforms.
Experience with WordPress or another content management system, web analytics, SEO tools, and paid digital advertising platforms.
Familiarity with LinkedIn campaign strategy, account-based marketing, and B2B event or webinar programs.
Experience supporting partner-led or co-marketing motions within a technology ecosystem.
Familiarity with design and content-production tools such as Canva or Adobe Creative Suite.
