Events Marketing Manager, Growth

Required

• 5–8 years in event, field, or experiential marketing, including at least 3 years owning a multi-city or multi-event program end to end.
• Demonstrated ownership of pipeline or revenue from events, not just attendance.
• Experience managing agencies or vendors against performance targets.
• Experience building an events program from zero, or rebuilding one, at least once.
• Commercial fluency. You can model cost per meeting and payback, and you read the funnel before you read the guest list.
• Operational precision across contracts, budgets, run-of-show, and a dozen events in flight at once.
• Clear writing and presenting, and the credibility to coach advisors, from new hires to people who have been doing this for decades.
• Comfort with event registration platforms, CRMs, and marketing automation tools.
• Seminar or event programs in wealth management, insurance, estate planning, or other financial services.
• Marketing to affluent audiences approaching or in retirement.
• Experience in a regulated marketing environment, especially with direct mail.
• Why this role matters