Hyphenate Founding Field & Events Marketing Manager at Hyphenate tasked with building and owning the events and field program to drive pipeline and brand. Responsible for planning, budgeting, and reporting on event ROI.
Responsibilities
Events are a core part of how Hyphenate goes to market, and the calendar keeps filling up as budget and headcount grow. Right now it’s more of a calendar someone keeps than a strategic program. You’ll turn it into a program we plan and own, and measure it on the pipeline and brand it builds.
Build and own the events and field program: trade shows, speaking sessions, company-hosted dinners and roundtables, and client community events.
Plan owned events and sponsorships at least two quarters ahead, with sales on board before invites go out and a clear reason for every show we buy or skip.
Come up with event concepts and formats people want to attend, so that at the shows that matter, Hyphenate is the booth people remember.
Build partner and co-hosted programs, and start and run communities for clients and advisors, such as a Slack community.
Own a six-figure-plus program budget, including which shows to sponsor and when to drop one that isn’t paying off.
Work with sales and executive leadership on target accounts, guest lists for dinners and roundtables, and who speaks for Hyphenate at each event. Get AEs to show up prepared and follow up fast.
Report on event ROI, starting with revenue: meetings booked and enterprise opportunities influenced, then brand metrics such as web traffic and social growth, tracked through UTMs.
Run basic HubSpot campaigns and lead imports for events.
Partner with Hyphenate’s Content Marketing hire on content for speaking sessions and webinars.
Qualification
5-8+ years of experience in fieldHighly organizedComfortable being measured on pipelineCalm when things go wrong on show dayExperience running executive dinnersYou’ve marketed to a conservativeExperience with CFONew York City
Required
5-8+ years of experience in field, event or community marketing, ideally at a B2B SaaS or tech company.
You’ve built a field or events program at an early-stage company and can say how much pipeline it produced.
You’ve run trade-show booths of at least 20x20 and judge them on cost per meeting and ROI.
Experience managing a six-figure-plus budget and outside contractors or agencies.
Highly organized, with taste. You care what an event feels like to walk into, not only what it cost and how many people came.
Comfortable being measured on pipeline.
Calm when things go wrong on show day, and quick to adjust.
Executives trust you enough to come to you first, and you can get AEs, demand gen, sales and ops behind the program.
Preferred
Experience running executive dinners, roundtables or customer councils.
A community or recurring event series you started that kept going after you moved on.
You’ve marketed to a conservative, risk-averse buyer in finance, accounting, legal, compliance or similar.
Experience with CFO, Controller or FP&A audiences, or time at a finance-software company such as BlackLine, Trintech, FloQast, Diligent, Workiva, Numeric or Campfire.
